"Amazon is upgrading its Fire TV’s live TV experience through new integrations with several live TV streaming services, including Sling TV, YouTube TV, and Hulu + Live TV. Live content from these services will now appear within key areas with the Fire TV user interface, including the Fire TV’s Live tab and Channel Guide, making Fire TV feel even more like a cable TV replacement than before.
Already, Amazon Fire TV had offered integrations with nearly 20 other apps in a similar fashion, including live TV apps like Philo and Pluto TV, as well as its own Prime Video Channels.
But the addition of Sling TV, YouTube TV and Hulu + Live TV brings in the three largest and most popular apps among cord cutters who are paying for a live TV experience. Sling TV has 2.31 million subscribers; YouTube TV has over 2 million; and Hulu + Live TV has 3.3 million.
Live content from these apps will be found within three main sections: the Live tab, the “On Now” rows and the multi-app Channel Guide.
Streaming live TV over the internet has become a more popular option for cord cutters over the years, as it offers a less expensive way to have a cable TV-like experience. Unfortunately, that gap has been closing in more recent months, as live TV users have been subjected to continual price increases as the services expanded their channel lineups.
However, many live TV customers remain because even with the increases, it can still be slightly less than cable and offers more flexibility — like working across platforms and not tied to a cable box."
Comments