Amazon has anounced that it is trialing a new screening process through video conferening to prevent ingenuine third party sellers from trading.
This is a part of a series of seller-verification steps that the prominent shopping platform uses to overcome fraud. They claim that they have prevented 2.5 million suspects from publishing their products in 2019.
"Earlier this year, Amazon began testing a process where seller verifications were handled in person. But due to the coronavirus outbreak and social distancing requirements, the company says it pivoted to live video conferencing in February."
"The pilot program is now running in a number of markets, including the U.S., U.K., China and Japan. To date, more than 1,000 sellers have attempted to register an account through the pilot experience, Amazon says."
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