The Drum’s 3 Actionable Insights series asks industry leaders to give their thoughts on the actions our readers should take immediately. This week, Bob Liodice – who for the past quarter of a century has been working hand-in-hand with the marketers that make up the ANA’s membership – gives some practical advice as the US begins to open up. Below are his three actionable insights, which focus on getting the fundamentals right at a moment when so much can go wrong...

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