In the past, large tech companies have been accused of being the cause of the spread of fake news by not monitoring whether the posts and advertistments are genuine. on the plus side, the current environment has forced tech giants to take on more responsibilty, with Google, Amazon and other voice anwer providers quickly ensuring that accurate up-to-date information about the epidemic pulled from reliable sources is being provided to users. Google is currently answering 'What is coronavirus' with an in-depth decription from the NHS website. Alexa gives a definition from gov.uk.
Both giants have further adopted an aggressive approach to coronavirus-related voice apps, and individuals attempting to make a gain off of uncertain and challenging circumstances.
The new normal: customer behaviour inside the home
The current environment is driving increased usage of voice assistants in consumer lifestyle.
In the home, the current environment will drive consumers to rely more on their assistants for entertainment, deliveries, mental health support, calling and community connections, work outs and practical instructions such as cooking tips. After normality returns, the new need and deeper understanding of the devices will remain, and voice will have a new solid consumer base.
Example: How smart speakers can assist streamlined methods of home working
A current example we’re seeing of this is with the sudden movement of most of the UK’s workforce to a home environment, there is newfound use for voice technology and remote working.
Comments