The social-media giant internally studied how it polarizes users, then largely shelved the research
A Facebook Inc. team had a blunt message for senior executives. The company’s algorithms weren’t bringing people together. They were driving people apart.
“Our algorithms exploit the human brain’s attraction to divisiveness,” read a slide from a 2018 presentation. “If left unchecked,” it warned, Facebook would feed users “more and more divisive content in an effort to gain user attention & increase time on the platform.”
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