"Job loss. Sickness. Civil unrest. We occupy a mortal, vulnerable moment for both our businesses and ourselves. The problems are directly in front of us, staring back. Unavoidable. We are managing them, wrestling with them.
At the same time, we are driven by hope, optimism, and an unyielding desire to move forward. We crave solutions; the hunger is voracious in nature. Yet, we know that many of the solutions we clung to, only months earlier, became antiquated long ago. We held on because of familiarity, comfort, and because it was expected, easy.
The truth is that even before the pandemic, our industry was in crisis. Now as we accelerate from pause to play to fast forward – we need to make decisions quickly, accurately and authentically. Because consumers are focusing on the behavior of brands and businesses like no other time.
There is an expectation for marketers to react, to help, to lead.
The Drum understands both the challenges and opportunities at hand. But we will not navel-gaze at the problems. Instead, we are dedicating all of our resources to provide solutions for our readers. Our mission is to help you prepare for what’s next, to offer actionable insights, and guidance. This isn’t a time for nostalgia. It is a moment for inspiration, originality and a deeper take on what’s important.
We know this isn’t just about our perspective. This moment requires a community – of thinkers, doers, creators, innovators. The Drum is our voice and your voice. We are the solutions source as you lead your business. We are here to support you in your role as an organizational catalyst, brand builder, visionary and champion of diversity and inclusion who is looking, imagining, planning for the future. We know marketing can change the world by solving problems. That’s why solution-after-solution, we will create a rhythm of progress, together. We are your partners amid this new, unpredictable journey, full of infinite possibilities for success.
We are The Drum"