'There's a new commercial playbook in place at Jeff Bezos’s Washington Post since the lockdown evaporated its usual ad market, and it is built around brands showing their utility in the wider world.
Or, as the Post’s chief revenue officer Joy Robins puts it, “our first priority can’t be to sell advertising”. Instead, she says, it wants its partners to leverage its content production and brand trust.
[...] There’s been a shortfall of display ad revenue, first of all, forcing publishers around the world to cut and furlough staff. The New York Times estimated a 55% ad revenue shortfall, which is pretty indicative of what’s going on in the wider market.
Live events, meanwhile, are freezing or moving online, and direct buys from brands have been strangled by market hesitancy and the freeze of business supply chains.
“The Post certainly isn’t immune to the headwinds facing the industry,“ says Robins, “but I believe agility is the key to weathering this crisis.“
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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