"Chinese technology conglomerate Tencent Holdings Ltd. has launched a mobile-focused video game streaming network in the United States, branded as Trovo Live, and will roll out a USD$30m (£24m) partnership programme for the nascent service from July until the close of 2021. Ostensibly, the platform is similar in appearance and functionality to Amazon-owned Twitch, while it promotes Tencent-owned IP such as PUBG Mobile and Call of Duty Mobile more heavily, alongside third-party releases. Trovo was quietly launched in March at the latest and was initially branded as Madcat.
The launch of Trovo in the US marks a change of strategy from Tencent, which has been focusing primarily on its domestic market of China alongside forays within the Asia-Pacific (APAC) region. In April, the Shenzhen-based firm acquired a controlling stake in Huya for USD$262m (£212m) to complement its existing majority shareholding in rival platform Douyu, while more recently in June it bought struggling Malaysian service iflix. Trovo’s partnership programme also comes shortly after Microsoft announced that it was shuttering its Mixer service in favour of integrating the service within Facebook Gaming as part of a newly forged strategic partnership."Read more
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