'Publishers, advertisers file complaint over new measure requiring apps to obtain permission from users for data collection
Advertising companies and publishers have filed a complaint against Apple Inc. with France’s competition authority, arguing that privacy changes the smartphone maker plans to roll out are anticompetitive.
Starting in early 2021, Apple’s operating software will require apps to get opt-in permission from users to collect their advertising identifier, a key number used to deliver targeted ads and check how ad campaigns performed. ..."
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