'Criteo on Wednesday launched a self-serve ad platform for its retail media network.
The platform connects demand from brands directly to supply from retailers across Criteo’s network, said Geoffroy Martin, EVP and GM of retail media at Criteo. Previously, brands could access Criteo’s retail media supply through a managed service. Criteo works with more than 100 of the world’s top retailers, but declined to share names.
“By opening the platform to be self-serve, we’re increasing the amount of demand that’s going to flow to retailers,” Martin said.
And for brands and agencies, having direct access to the platform lets them target more granular audiences and optimize campaigns on the fly, based on supply chain availability. Access to retail media is especially important as ecommerce surges during the pandemic.'
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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