Snapchat has become the go-to ad platform for direct-response advertising.
The social media platform has more than doubled in revenue and now makes more than half of the company's total revenue.
The app's parent company, Snap, reported a total review of $462m (£374m) for the first three months of 2020, up 44% year on year.
Direct-response advertising has more than doubled as a share of its total ad revenue over the past two years, Snap added.
Evan Spiegel, Snapchat’s founder and chief executive of Snap, said: "We are seeing some bright spots amongst direct-response advertisers, especially those who provide activities or products that our community can enjoy at home. In the short term, we are shifting sales resources and pulling forward some investments in direct response to better serve the advertisers who are trying to reach our audience during this time."
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