In this report, we take a closer look at the current advertising ecosystem, as well as examining how the industry is responding to the cookie challenge. We also ask industry leaders their opinion on the steps publishers can take, as well as which eme
advertising (17)
The time has come. Apple will begin enforcing its new privacy framework this month. Developers and advertisers are worried about how effectively – and compliantly – they will be able capture user data and connect with consumers. Here’s what you need
After a violent mob overtook the U.S. Capitol building on Jan. 6, advertisers pulled their campaigns from linear TV and streaming services just as they did on social platforms like Facebook.
But the pullbacks were not so much a scramble as an exercis
"On July 23, 2020, the Ministry of Information and Broadcasting (MIB) released a memorandum announcing the Print Media Advertising Policy 2020. The policy pertains to the Bureau of Outreach and Communication (BOC), which is the arbiter for all paid o
"Lab-created meat alternatives by the likes of Beyond Meat, P.L.T. and Impossible Foods are gaining popularity and market share, even taking their place on fast food menus at Burger King and McDonald's. Tree Elven, author and founder of ADDS at Addve
"Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while.
Apple began restricting third-party cookies on Safar
Twitter said on Monday that it was under investigation by the Federal Trade Commission for potentially misusing people’s personal information to serve ads, adding that it faced fines of $150 million to $250 million.
In a corporate filing, Twitter dis
"Goal is to ensure a sustainable future of digital media for businesses and consumers
Governing group of industry leaders includes WFA alongside the 4A’s, ANA, IAB, IAB Tech Lab, NAI, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe,
"The International Chamber of Commerce (ICC) has released a toolkit to ensure responsible and compliant advertising self-regulation.
Advertising and marketing self-regulation is a framework by which the advertising, marketing, agency, and media indus
"The European Gaming and Betting Association (EGBA) in April published the first pan-European Code of Conduct on responsible advertising for online gambling. The Code is broad in scope and introduces essential standards for advertising content, acros
Snapchat has become the go-to ad platform for direct-response advertising.
The social media platform has more than doubled in revenue and now makes more than half of the company's total revenue.
The app's parent company, Snap, reported a total review o
As the demand for making in-app purchases on mobiles increase, there can be very little doubt about whether mobiles will continue to be the backbone of online advertising.
Despite the dominance of the likes of Facebook and Google in the digital ad ma
The ad industry is facing an increasingly complicated media world within which audiences use multiple devices to consume content selected from a broad variety of choices. People consume at times and in places that meet their needs, not the content pr
Facebook is planning to shut down the mobile web arm of its Audience Network starting on April 11, the company confirmed on Wednesday.
The exact rationale for the move is unclear, but sources said the decision was likely fueled by browser companies
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
