In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant) discuss the importance of effective management and activation of publisher first-party data. Featuring additional insight from Ben Chivers, managing director, Silverbullet; and Morika Georgieva, customer success lead, EMEA, Permutive.
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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