In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant) discuss the importance of effective management and activation of publisher first-party data. Featuring additional insight from Ben Chivers, man
first-party data (1)
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
