Retail media is a ten-year-in-the-making ad market. It has taken the rise of e-commerce, shifting trade budgets, and the explosive growth of Amazon's ad business (estimated in 2022 to be around USD$30bn) for online retailers, marketplaces, tech vendors and buyers to invest resources into the area.
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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