NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS
6th August 2020, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, in partnership with IAB Tech Lab, the digital media and marketing industry’s global non-profit research, development, and technical standards-setting consortium, today announced the launch of IAB Privacy Lab, a new service to support National IABs in the development of privacy, data protection, legal compliance, and self-regulation standards, within a corresponding technology framework, for their markets.
IAB Privacy Lab will serve National IABs in regions that have just adopted, or are contemplating, new privacy laws and who want to take a leadership role in this increasingly strategic domain. It will enable these IABs to identify which consumer rights and company obligations their local laws require so they can be incorporated into local level standards and technology frameworks. Finally, it will offer support and guidance to IABs for consultations with corporate members, local regulators, and in the dialogue between legal & policy experts.
Commenting on the launch of the new IAB Privacy Lab, Dennis Buchheim President, IAB Tech Lab said “Through our collaboration on the Transparency & Consent Framework (TCF) for the GDPR (European General Data Protection Regulation), Tech Lab has developed a great working partnership with IAB Europe, creating a technical and policy framework that supports the digital advertising industry with standards for privacy and data protection legal compliance. The new IAB Privacy Lab will draw on the respective strengths of Tech Lab and IAB Europe, with Tech Lab leveraging its broad industry network of product leaders and engineers and its track record in creating global technical standards for digital advertising, and IAB Europe contributing its deep expertise in privacy policy and legal compliance. It’s a natural evolution of the work already being done and we are excited to raise global standards in privacy with National IABs”.
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