Transparency and Consent Framework is a voluntary and open-source standard launched in April 2018 intended for use by three categories of stakeholders: Publishers, Vendors and CMPs.
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It’s been more than two years since the IAB Tech Lab first announced Project Rearc, an industry effort with the rather lofty goal of rearchitecting how personalized advertising functions online.
IAB Tech Lab, the digital advertising technical standards-setting body, announced today the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.
The study revealed that digital advertising grew digital advertising grew 6.3% in 2020 to €69bn. The positive growth figure comes after a challenging year with the impact of COVID-19. Typically, advertising markets react strongly to an economic downt
The implications of removing targeted digital advertising from the internet’s commercial model
NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS
6th August 2020, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, in partnership with IAB Tech Lab, the digital medi
IAB Europe in partnership with IAB France are pleased to announce the launch of a new joint initiative ‘The Post Third-Party Cookie Taskforce’. This follows on from IAB Europe’s recent release of ‘The Post Third-Party Cookie Era Guide, to prepare bra
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
