"The International Chamber of Commerce (ICC) has released a toolkit to ensure responsible and compliant advertising self-regulation.
Advertising and marketing self-regulation is a framework by which the advertising, marketing, agency, and media industry set voluntary rules and standards of practice complementing and enhancing existing general framework laws and regulations. In many countries, self-regulatory organisations are established to enforce the industry’s commitment to these rules.
Recognising the lack of common understanding on how self-regulation and advertising concepts work in practice, ICC has published a toolkit comprised of key messages and practical examples to provide relevant stakeholders with a clear picture of the benefits associated with advertising self-regulation.
The ICC toolkit, entitled, “The Benefits of Advertising Self-Regulation in Ensuring Responsible and Compliant Advertising,” outlines the advantages of advertising for business, consumers and local communities. The reference incorporates the self-regulatory principles enshrined by the ICC Advertising and Marketing Communications Code (ICC Code), which is used as a global reference for international best practice."
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