Today, a coalition of >30 European media organisations from 17 countries has initiated a legal action against Google, seeking damages of EUR 2.1 billion. The claim pertains to Google’s anticompetitive behaviour in “ad tech”, the various technologies
ad tech (3)
Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the programmatic advertising industry has been searching for alternatives.
Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
