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addressable tv advertising (1)

Campaign: ITV targets Google and Facebook’s 'long tail of advertisers'

Revenue chief says addressable TV offers 'huge opportunity' to attract 'long tail' advertisers that traditionally invest in digital.

Addressable advertising is attracting new entrants to TV advertising and is viewed by ITV’s top brass as the broadcas

EC: Europe fit for the Digital Age: Commission proposes new rules for digital platforms

Posted by Mediaspace on December 15, 2020 at 8:04pm

The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…

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Leadership Club

Five lessons for digital government transformation learnt from the COVID-19 crisis!

Posted by Mohammad J Sear on June 30, 2020 at 10:26am in Mohammad J Sear

Tech & Competition – A Conversation with Professor Philip Marsden

Posted by Mediaspace on June 8, 2020 at 2:44pm in Philip Marsden

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addressable tv advertising (1)

Campaign: ITV targets Google and Facebook’s 'long tail of advertisers'

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EC: Europe fit for the Digital Age: Commission proposes new rules for digital platforms

Note: this page contains paid content.

Blogs

Five lessons for digital government transformation learnt from the COVID-19 crisis!

Tech & Competition – A Conversation with Professor Philip Marsden

Note: this page contains paid content.