Augustine Fou, PhD
According to eMarketer data, about 60% of total media ad spending in the U.S. is allocated to digital already. Within digital, nearly 90% of the display ads are bought and sold through programmatic channels. The display, video,
digital ads (2)
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becom
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
