Alphabet now accounts for just under one-half (48.1%) of global online advertising spend, according to a WARC Data analysis of the company's latest reports.
Why it matters
The parent company of Google and YouTube is the largest media owner in the
global online advertising (1)
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
