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"The first [challenge] is rate of change and the inability to predict what the browsers are going to do. So reaching your consumer whether they're at home or at work is a bit of a challenge, but right now navigating privacy and its impact on how marketers can do their job, how you recognize, how you understand clients, prospects, visitors etc is a bit…

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"And I think the other piece to this, and related to this is the shift to direct-to-consumer. It’s forcing marketers to learn new skills and consumers are learning new skills, too. They’re learning to shop for everything online and in fact they’re finding that it’s really easy to buy their favourite brands but also try new brands online. And I think that’s…

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