'Takeaways
The impact of COVID-19 on the global media ecosystem is clear, forcing a rethink of campaign planning, media trading strategies, media processes and talent management.
Many advertisers have pushed the ‘pause’ button, cancelling activity or re-allocating investment while they consider strategic options.
A recent study suggests media will absorb only 28% of total marketing cost reductions, with the most significant cuts hitting trade promotion, OOH, direct mail and experiential marketing. ...'
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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