'In response to the report's findings, the market was warned that if it could not deliver standards and transparency, advertisers may take their money elsewhere and the Competition and Markets Authority might even intervene.
“We desperately need to see a common set of standards adopted and more openness in this market, so that every penny spent is accounted for," said Graeme Adams, head of media at BT Group.
"If this happens, we’ll invest more in the channel; if not, we will cut back and reshape our trading approaches."'
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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