ISBA has launched the latest version of its Media Services Framework, three years after it last updated the charter. First launched in April 2016, the framework has been overhauled to represent the evolving media landscape, and the need for advertise
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Ebiquity & FirmDecisions are delighted to be partnering again with ISBA for 2020 across a number of key areas. The first piece of work to emerge is a new Guide to Agency Contract Compliance Auditing created by FirmDecisions which, will help guide ISB
'In response to the report's findings, the market was warned that if it could not deliver standards and transparency, advertisers may take their money elsewhere and the Competition and Markets Authority might even intervene.
“We desperately need to
'The Time for a Reset Podcast talks to inspirational business and marketing leaders to understand how they’re driving this change in their own companies. Each podcast is no more than 30 minutes long to deliver maximum insight and allow for easier lis
'Groundbreaking study shines light on need for reform.
A call for far-reaching reform of the programmatic advertising supply chain has been made today, with the publication of a groundbreaking study by the Incorporated Society of British Advertisers
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
