The CTR on any traditional ad is declining because more and more people are aware of what an ad is.
But, native ads blend seamlessly with the content.
According to a study undertaken by IHS and Facebook in 2020, native ads saw a 20-60% higher engagement rate as compared to their normal display banner counterparts.
For more stats and trends, on how to ride the native ads trends in 2021 in 2022, click here: Native Ad Trends in 2022
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