Top 5 reasons to go contextual
- Ace relevance
- Draw attention
- Privacy-first
- Establish brand safety and suitability
- Truly personalized segments
Explanation on all these 5 points can be found here - Top 5 reasons to go contextual
contextual advertising (3)
Since we are moving toward a cookie-less future, it is time for marketers to take note of the change and embrace it.
Few questions are popping up in marketers' minds - does it make the targeting individuals difficult, does it hamper the outcome of a c
The CTR on any traditional ad is declining because more and more people are aware of what an ad is.
But, native ads blend seamlessly with the content.
According to a study undertaken by IHS and Facebook in 2020, native ads saw a 20-60% higher engagemen
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
