'The Time for a Reset Podcast talks to inspirational business and marketing leaders to understand how they’re driving this change in their own companies. Each podcast is no more than 30 minutes long to deliver maximum insight and allow for easier listening. New episodes every fortnight.
Hot on the heels of ISBA and PWC releasing their groundbreaking study on the programmatic supply chain, reported in the FT, Marketing Week and trade press, I talk to the two guys that led the study to dig deeper in to their findings and the implications.
Steve Chester, Director of Media and Sam Tomlinson, Partner of PWC tell me why it took 15 months to get the necessary access to data, why only 12% of impressions could be matched and unpack the headline stats around 1/3 of costs being unattributed.'
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