My inbox over the last few days has been filling up with emails asking for the Thinkbox view on a recent report from Samsung Ads, which reveals some interesting analysis of their 3.7m TV sets that they’re able to collect viewing data across.

The headline finding was that since lockdown, streaming has overtaken linear TV in terms of time spent per person per day, with streaming or video on demand taking a 59% share of all TV set viewing.

For those just looking for our view on their numbers and how reflective we believe they are of TV viewing, please skip to the bottom of this article. 


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"So the thing about the recent events, the things like the pandemic, I think, that has accelerated this process in some way. And so there is, you know, more need for that and particular demand at the moment - agencies in demand, you've got digital agencies are always in demand, data businesses are in demand, consultancies of all types and also geographically…

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