Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
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My inbox over the last few days has been filling up with emails asking for the Thinkbox view on a recent report from Samsung Ads, which reveals some interesting analysis of their 3.7m TV sets that they’re able to collect viewing data across.
The head
Brad Adgate's article reports that this month, Nielsen made two decisions regarding measuring out-of-home (OOH) TV viewing and adding it to traditional in-home TV viewing.
The audience measurement company had first announced in September 2019 that th
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
