Consumers are also more aware about privacy laws and concerned about their data being used without their knowledge.
The old strategy of running behavioural ads by closely monitoring user activities round the clock, is going to be considered intrusive,
contextual targeting (5)
Top 5 reasons to go contextual
- Ace relevance
- Draw attention
- Privacy-first
- Establish brand safety and suitability
- Truly personalized segments
Explanation on all these 5 points can be found here - Top 5 reasons to go contextual
Post-cookie era, it is contextual advertising that lies ahead irrespective of the size of the business including eCommerce.
So, marketers should be leveraging contextual advertising to boost their business. Also, contextual targeting is an effective
Post-cookie era, it is contextual advertising that lies ahead irrespective of the size of the business including eCommerce.
So, marketers should be leveraging contextual advertising to boost their business. Also, contextual targeting is an effective
Since we are moving toward a cookie-less future, it is time for marketers to take note of the change and embrace it.
Few questions are popping up in marketers' minds - does it make the targeting individuals difficult, does it hamper the outcome of a c
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
