Since we are moving toward a cookie-less future, it is time for marketers to take note of the change and embrace it.
Few questions are popping up in marketers' minds - does it make the targeting individuals difficult, does it hamper the outcome of a campaign, does it make tracking the performance difficult, etc...
It is a good move by Google to keep the privacy of its users.
But contextual advertising companies don't necessarily depend on Cookies for advertising. Rather, the ads blend well around the existing content. and it is a good thing.
How contextual targeting is different than traditional targeting? Learn from this post: Contextual targeting is the answer to brand safety and brand suitability
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