Lucinda Southern: 'Insider Inc. has developed a first-party data ad targeting and reporting tool called Sága that the publisher says offers contextual and behavioral targeting, deeper information on readers and real-time campaign reporting. The goal is to give marketers more sophisticated tools that rely on its first-party data, rather than third-party cookies, that still drive results while putting consumer privacy first.'
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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