The adtech industry is in many ways “apparently a disappointing, dysfunctional one” when it comes to achieving the role of precision marketing and advertising, according to a leading industry lawyer and academic.
Perry Keller, Associate Professor in
first party data (2)
Lucinda Southern: 'Insider Inc. has developed a first-party data ad targeting and reporting tool called Sága that the publisher says offers contextual and behavioral targeting, deeper information on readers and real-time campaign reporting. The goal
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
