The future is cookieless. This we all know. But the industry faces a long road ahead before cookieless audience targeting becomes the norm.
cookies (10)
Following investigations, the CNIL noted that the websites facebook.com, google.fr and youtube.com do not make refusing cookies as easy as to accept them. It thus fines FACEBOOK 60 million euros and GOOGLE 150 million euros and orders them to comply
Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their disposal, including identity graphs and consented third
Google’s decision to kill off third-party cookies has already elicited multiple antitrust lawsuits and a U.S. congressional probe. Now, its attempt to replace the cookie is attracting regulatory attention.
On Jan. 8, the U.K.’s Competition and Market
"A small British startup's complaint threatens to loosen the search giant's grip on digital advertising.
In most David and Goliath battles, the party cast as the Philistine giant can at least see who throws the pebble. But the rock heading in Google’
"With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and
Lucinda Southern: 'Insider Inc. has developed a first-party data ad targeting and reporting tool called Sága that the publisher says offers contextual and behavioral targeting, deeper information on readers and real-time campaign reporting. The goal
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
