In the confessions of a CPG marketer on life after third-party cookies, by Lara O'Reilly, marketers have for years relied on a mixture of their own customer-relationship management databases and third-party data vendors to build audience segments to target online. But with a raft of new data regulation giving consumers more control over their information and recent moves from browsers to throttle third-party cookies, marketers are figuring out to navigate a more privacy-focused landscape.
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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