"While big brands can afford to pause their addiction to Facebook, most advertisers cannot participate, as they have become so dependent on Facebook’s ad-targeting tools.
Is July’s advertiser boycott of Facebook a reaction to the ongoing pandemic, or
Advertisers are spending more during the coronavirus pandemic as the demand for products in it's healthcare, fabricare and homecare categories grows.
On 17th April, Proctor & Gamble (P&G) reported an organic sales increase of 5% year-on-year.
The CPG
In the confessions of a CPG marketer on life after third-party cookies, by Lara O'Reilly, marketers have for years relied on a mixture of their own customer-relationship management databases and third-party data vendors to build audience segments to
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
