Google has shared a screenshot of its new cookie consent popup. At first, the new popup will be available on YouTube in France. But the company says it plans to roll out the new design across Google services in Europe.
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Remember when the cookie age started? Guessing who really saw your ad was finally done. You no longer had to wonder whether you reached that specific target group or not. Targeted advertising lived up to its name. And now… well… what now?
Because the
The UK's information commissioner is to ask some of the most powerful countries in the world to join forces against cookie pop-ups online.
Omnicom is betting on tech investments to help it outpace its competitors as a cookie-less future looms large for advertisers.
In the confessions of a CPG marketer on life after third-party cookies, by Lara O'Reilly, marketers have for years relied on a mixture of their own customer-relationship management databases and third-party data vendors to build audience segments to
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
