The digital advertising industry is undoubtedly facing its most fervent period of change in its history. Third-party Identifiers, which once underpinned the sector, are now falling by the wayside, while regulators across the globe look to further tig
digital advertising (5)
Apple and Google are shaking up digital advertising with major privacy changes. How are brands responding?
Recent stats show that digital advertising hit $140 billion in 2020 in the U.S. It is well known that there’s a large amount of digital ad fraud, although the exact amount is disputed, ranging from 1% to 100%. It is al
"A small British startup's complaint threatens to loosen the search giant's grip on digital advertising.
In most David and Goliath battles, the party cast as the Philistine giant can at least see who throws the pebble. But the rock heading in Google’
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
