"A small British startup's complaint threatens to loosen the search giant's grip on digital advertising.
In most David and Goliath battles, the party cast as the Philistine giant can at least see who throws the pebble. But the rock heading in Google’s direction comes from an unexpected quarter: not Capitol Hill or the Berlaymont, but a small technical services company based in Reading, 51Degrees, and its founder James Rosewell. ..."
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