Augustine Fou, PhD
According to eMarketer data, about 60% of total media ad spending in the U.S. is allocated to digital already. Within digital, nearly 90% of the display ads are bought and sold through programmatic channels. The display, video,
Business (370)
Advertising revenue at Walt Disney’s online channels, such as Hulu and ESPN+, are on course to surpass its ABC broadcast network, according to a company filing.
Seen by Bloomberg, Disney reported that ad sales at its direct-to-consumer businesses ros
The US shift — part of a broader reposition
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
