Amazon is reportedly in talks to buy the historic MGM Studios for $9bn (£6.35bn).
MGM is one of Hollywood's most famous studios, with its Leo the Lion logo and an almost century-long history.
The sale would give the technology giant's Prime stre
Business (370)
by KATE KAYE
Amazon is finally cracking open the hood on its ad tech systems.
The enigmatic digital platform is preparing to open up its advertising products for an audit by the Media Rating Council, as part of the 60-year-old rating service’s accred
Roku shares popped as much as 18.6% after the company reported earnings that showed advertisers are increasingly moving money into streaming.
The company reported its highest quarterly revenue growth rate since going public with a 79% gain to $574
Although a lot of innovation comes from Silicon Valley, it does not mean that newsrooms have to copy all the strategies that made Google, Apple, Facebook, Amazon and Microsoft - GAFAM for short - so successful.
But Edward Roussel, chief innovation
Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen.
Recent stats show that digital advertising hit $140 billion in 2020 in the U.S. It is well known that there’s a large amount of digital ad fraud, although the exact amount is disputed, ranging from 1% to 100%. It is al
One of the world’s hottest startups, the social media app has faced plenty of corporate drama both inside and outside the company, according to interviews with more than a dozen current or former employees.
At the end of 2019, TikTok’s top executives
Warner Music Group had a flat year in calendar 2020 – but the company’s 2021 is already off to a flyer.
By Doug Connolly, MNE Tax
Negotiations on a global minimum tax on corporations have the momentum that they need to reach an agreement now that France, Germany, and others have signaled support for recent US proposals, according to Pascal Saint-Amans,
In February, Apple CEO Tim Cook told shareholders that the company had bought about 100 companies in the past six years, which works out to the iPhone maker buying a company every three to four weeks.
Unless significant changes are introduced to the linear TV advertising model, Enders predicts that television ad revenues could be £364 million lower in 2027 compared with 2019.
Microsoft said Tuesday LinkedIn's ads business has brought in more than $3 billion in revenue during the year ended March 31, outpacing pure-play digital ads competitors like Snap and Pinterest.
- Data suggests proportion of UK homes without internet falls from 11% to 6%
- Younger people act as IT support to friends and relatives
- But older and financially vulnerable most likely to remain digitally excluded
- Quarter of vulnerable children struggl
The implications of removing targeted digital advertising from the internet’s commercial model
Omnicom is betting on tech investments to help it outpace its competitors as a cookie-less future looms large for advertisers.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
