This solid step forward in the ongoing strategic alliance strengthens the company's position in the European AVOD market
This partnership will broaden advertisers' opportunities by extending reach to audiences across European markets, leveraging Ra
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Dance challenges, baked feta pasta and ... negotiation skills? Job seekers are turning to the popular Gen Z app.
“Academic engagement” of a Big Tech firm: that job should exist. But it has not happened, and it probably won’t happen, unless we get a new mindset among regulators and researchers.
Reuters News on Thursday unveiled a new subscription website as part of a broad initiative to court business professionals.
A summary of new thinking and best practice on rethinking B2B marketing.
Influencer marketing spend shot up during the last year, but with more budget allocated to the channel, brands are demanding greater scrutiny. We explore how tech providers and agencies are making influencer media more accountable.
The time has come. Apple will begin enforcing its new privacy framework this month. Developers and advertisers are worried about how effectively – and compliantly – they will be able capture user data and connect with consumers. Here’s what you need
The Drum’s 3 Actionable Insights series asks industry leaders to give their thoughts on the actions our readers should take immediately. This week, Bob Liodice – who for the past quarter of a century has been working hand-in-hand with the marketers t
The world's most comprehensive research study on perceptions of nation brands
The Global Soft Power Index is the result of a ground-breaking fieldwork research, the most inclusive of its kind, with over 75,000 respondents in 100 countries. It allows
Digital, Culture, Media and Sport select committee says universal subscription-based alternative not possible in timescale
IFPI, the organization that represents the recorded music industry worldwide, published its annual Global Music Report (GMR) this week – spilling the beans on the official trade revenues for the recorded music industry in 2020. (That’s trade revenues
Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect.
In other words, no FLoCs in Europe. At least for now.
During a meeting of the Improving Web Adve
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
