The ad industry is facing an increasingly complicated media world within which audiences use multiple devices to consume content selected from a broad variety of choices. People consume at times and in places that meet their needs, not the content pr
audience (4)
Facebook recently revealed* that on New Year’s Eve 100 billion messages were sent worldwide on WhatsApp with UK users sending over 900 million of them.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…