Influencer marketing spend shot up during the last year, but with more budget allocated to the channel, brands are demanding greater scrutiny. We explore how tech providers and agencies are making influencer media more accountable.
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The ad industry is facing an increasingly complicated media world within which audiences use multiple devices to consume content selected from a broad variety of choices. People consume at times and in places that meet their needs, not the content pr
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
