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Google on Wednesday announced it's adopting new privacy restrictions that will cut tracking across apps on its Android devices.

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There’s a new addition to Google’s plan for life after the third-party cookie: it’s called Topics, and it replaces one of the more controversial aspects of its original plan — Federated Learning of Cohorts.

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Imperfect as they are, third-party cookies aren’t owned and controlled by any one corporation; major German publishers including the Berlin-headquartered Axel Springer – owner of Bild, Business Insider, and Politico among others – are now demanding t

Newspapers all over the country have been quietly filing antitrust lawsuits against Google and Facebook for the past year, alleging the two firms monopolized the digital ad market for revenue that would otherwise go to local news.

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Following investigations, the CNIL noted that the websites facebook.com, google.fr and youtube.com do not make refusing cookies as easy as to accept them. It thus fines FACEBOOK 60 million euros and GOOGLE 150 million euros and orders them to comply

Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday.

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BRUSSELS, June 18 - Alphabet (GOOGL.O) unit Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business before the end of the year, said people famil

The Federated Learning of Cohorts (FLoC) is Google’s proposed mechanism to protect individuals from being identified by unscrupulous internet marketers, without taking away all the advantages of targeted advertising. However, the idea of lumping user

Yesterday, the French competition authority handed down a landmark decision finding that Google has breached Article 102 TFEU and the equivalent provision of French competition law through anticompetitive conduct in ad tech. The Autorité imposed on G