Backed by global data and expert insights, our 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.
social media (6)
"Social’s role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting engagement into effectiveness via social commerce, according to a new WARC report.
These are among the conclu
"Coca-Cola on Friday announced it will be pausing paid advertising on all social media platforms globally for at least 30 days.
The company clarified it was not joining the official boycott, but said “we are pausing” advertising.
In the week since a
"Facebook, Google and Twitter will have to provide monthly updates on how they're tackling misinformation connected to COVID-19 under plans to be unveiled in the coming days by the European Commission, according to four officials and outside experts
Facebook, Twitter, and YouTube have all announced this week that thousands of content moderators are being sent home—leaving more of our feeds in the hands of machines.
Facebook users across the world began to notice something strange happening on the
Twitter beats expectations despite YOY ad revenue slowdown.
Social media company is developing products in 2020 that will enable more direct-response advertising formats.
https://www.campaignlive.co.uk/article/twitter-beats-expectations-despite-yoy-ad
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
