The first installment of the Marketer’s Toolkit 2022 provides analysis and insight into five key trends that will shape marketing strategies in the year ahead.
warc (4)
A summary of new thinking and best practice on rethinking B2B marketing.
"Social’s role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting engagement into effectiveness via social commerce, according to a new WARC report.
These are among the conclu
James McDonald, Managing Editor, WARC Data, provides three scenarios in which the spread of the COVID-19 virus may potentially impact purchasing, media consumption and advertising investment.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
