As marketers, you’re probably wondering, what do people really think about my brand? Thankfully, that answer can be found on Twitter, where real people are offering their raw, unfiltered opinions on brands all the time.
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Personal care company Kimberly Clark has switched its consumer research efforts away from traditional focus groups to real-time social listening in order to be more clearly focused on customers and to ensure marketing messages address their concerns.
"Social’s role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting engagement into effectiveness via social commerce, according to a new WARC report.
These are among the conclu
'An increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.'
As the demand for making in-app purchases on mobiles increase, there can be very little doubt about whether mobiles will continue to be the backbone of online advertising.
Despite the dominance of the likes of Facebook and Google in the digital ad ma
The scale of the coronavirus outbreak is shifting every day. Most countries are now trying to contain and delay its escalation. The first half of the year is clearly not going to plan out as expected.
It has left many marketers struggling to find a Pl
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
